Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently stall revenue and limit your own success. We have to be intentional in order to create an effective marketing plan that will grow our business, especially in the world of startups. Furthermore, it is all too easy to get distracted by the shiny new trends in marketing that promise to bring more reach than ever before. But these trends often do not support the business in its entirety. The best marketing plan is created when we take a holistic approach that invests in each element of our business.
As I’ve built my business over the last few years, I’ve learned many marketing lessons the hard way. While there is no replacement for your own experience, if you want to develop a marketing plan that truly works, keep reading.