Airbnb, a ‘Sharing Economy’ Pioneer, Files to Go Public

SAN FRANCISCO — Airbnb said on Wednesday that it had confidentially filed to go public, taking a key step toward one of the largest public market debuts in a generation of “sharing economy” start-ups.

A public offering by the company, which lets people rent out their spare rooms or homes to travelers, would cap a volatile year in which its business was devastated by the spread of the coronavirus. Airbnb had been privately valued at $31 billion before this year, and the company must now convince investors that it can thrive and turn a profit in a new era of limited travel.

Airbnb declined to comment beyond its brief announcement.

Airbnb’s offering would signal the end of an era for the first wave of highly valued start-up “unicorns,” many of which were founded in the recession of 2008 and then rode a wave of growth fueled by smartphones, gig work and copious amounts of venture capital. In recent years, many of Airbnb’s well-known “sharing economy” peers have gone public (Uber and Lyft), sold themselves (Postmates), or unraveled spectacularly (WeWork).

Its debut will most likely be helped by an ebullient stock market, which has remained robust despite the economic destruction caused by the pandemic. On Tuesday, the S&P 500 hit a new high as investors focused on signs that the worst might be over, and on Wednesday, Apple became the first U.S. company to hit a $2 trillion market value.

Airbnb also aims to make its public market debut stand out by highlighting its business philosophy, called stakeholder capitalism. The philosophy focuses on what is good for society over short-term profits.

Yet Airbnb has tussled with regulators and local communities. Local regulators have battled the company over taxes and enforcement, while community members have criticized the platform for turning neighborhoods into tourist areas and contributing to housing shortages.

Safety has also been an issue. Last year, after a fatal shooting at a party at an Airbnb rental in Orinda, Calif., Airbnb announced it would ban unauthorized parties and crack down on those responsible. It also sought to verify all of its listings to prevent bait-and-switch situations after a viral article about fraudulent listings.

The problem persists. In August, a fatal shooting at a party at an Airbnb rental in Sacramento prompted Airbnb to pursue legal action against the guest who threw the party, a first for the company.

Airbnb has also struggled with hosts who discriminate against nonwhite guests. In June, the company teamed up with the racial justice group Color of Change to try to measure and evaluate discrimination on its site with the aim of preventing it.

Airbnb has also endured scrutiny from its own rental operators. When travel shutdowns began in March, the company allowed customers to cancel nonrefundable bookings, a move that prompted an outcry among its hosts, who relied on the income. Mr. Chesky later apologized for how the decision was communicated.

In the July staff meeting, Mr. Chesky said Airbnb planned to get back to its “roots” by focusing more on its hosts.

“We realized it is just more pressing than ever that we have to get back to what made Airbnb special,” he said. The realization would not have been so clear to him, he said, “had our business not flashed before our eyes a couple months ago.”

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