Influence marketing state of the nation. Is it healthy to be an influencer?
Amanda Russell is at the epicenter of the swirling world of influence marketing. She is teaching the first college course on this subject as well as writing a seminal book on the topic. She is also an influencer herself. With the rapid growth of this channel, it’s a good time to check and see where the world is going.
While influencers have traditionally been used to promote the latest fashion or cosmetics products, they’re increasingly being used by brands, governments, and other large institutions to share important information and gain trust. A good example of this is Olivia Rodrigo, singer and Gen Z icon, who was invited to the White House last July to encourage her millions of followers to get vaccinated.
For brands looking to reach Gen Z, it’s absolutely essential to carefully consider the content they post and the type of influencer relationships they have. For a generation that’s still reeling from the fallout of the pandemic, brands should do what they can to create a healthier online space.
On this episode of the Marketing Companion, we review news and developments in the field, including a fascinating discussion about “Is it healthy to be an influencer?”
Amanda also makes an announcement about an innovative new study center she is leading!
You won’t want to miss this deep dive!
Other ways to enjoy our podcast
Please support our extraordinary sponsor. Our content is free because of their generosity.
Sendinblue, an all-in-one digital marketing platform, empowers small businesses through end-to-end digital marketing campaigns. Sendinblue allows you to create captivating and personalized email campaigns, custom landing pages, signup forms, automated workflows, transactional messaging, CRM, and more. Marketing Companion fans can click here to learn more about Sendinblue and sign up for a free trial!
Join the Party! 100 million emails sent every day, 300,000 users in 160 countries, 10 years of expertise, and $0 to get started on our free account! Use the MARKETINGCOMPANION promo code to get 50 percent off your first three months on our premium account!
Illustration courtesy of Unsplash.com
Related Posts
All posts