Spoiler: Integrated Marketing Isn’t Just For the Big Boys
Today we’re talking about the importance of a consistent marketing approach for smaller businesses and how an integrated marketing strategy can be more cost-effective than you might think.
Getting your marketing strategy right requires a high degree of thought on the many factors involved. But it’s where you need to start. In the words of Sun Tzu… tactics without strategy is the noise before defeat!
The most important thing, however, is to remember that with the right marketing partners, anything’s possible!
Delegate or Outsource?
Whichever line of work you’re in, as a business owner, you’ve got enough on your plate without having to use up large swathes of your time working on your integrated marketing operations. Sure, you could delegate a member of your team (if you have one), but it can still be a complex and tricky task for anyone without experience and training.
This is why so many choose to outsource their digital and print marketing needs to a 3rd party specialist partner. Of course, there’s a cost involved, but with an expert eye, your ROI will likely be higher when working with a dedicated specialist – think value for money. From strategy to tactics – there’s a partner out there for you.
Print & Brand Essentials
When piecing together your marketing communications plan, it’s important to include digital and print marketing elements. They both have much to offer your target market – it’s about finding the right mix that appeals to them. The brochures, stationery and mailing, exhibition stands, merchandise and packaging that make up your print essentials are extremely effective at boosting the results of your digital efforts.
What’s always necessary to keep in mind is that you’re always restating your brand story, with the six essential elements being constantly and consistently addressed – your;
- ideal buyer persona,
- promise (the challenges your services/products overcome),
- company personality,
These elements need to be visible, consistent and voiced at every touch point before, during and after every sale. That’s what makes it holistic, combining this with the winning channels makes it integrated marketing.
Integrated Marketing Provides the Best Value
Some view an integrated marketing approach as solely in the realm of large companies with huge budgets. But the truth is very different, social media is evolving and requiring more and more investment in time and money to get results. Other channels are within your means and more effective when they are all linked up.
Integrated marketing is affordable and implementable. With the right partners working with you can create ease and clarity from the start and when you scale – it’s locked in!
A truly holistic marketing plan leverages the power of all the marketing channels that fit your target market. Combine digital and print marketing in that mix and you get an effect that’s greater than the sum of its parts. One amplifies the other, making the job of connecting with your target audience so much easier. This creates increased interaction and awareness of everything that’s good about your business and makes buying from you more certain.
NEXUScpp – Your Trusted Integrated Marketing Partner
At NEXUScpp, we are print-positive, not, print-exclusive which makes us the ideal partner for those looking to implement an integrated marketing plan. Don’t worry if your marketing budget is on the small side, it doesn’t have to cost the earth. Integrated marketing is certainly not just for the big boys.
So, if you’re a small business owner who needs to get their marketing working harder, we’d love to hear from you. Our friendly experts are available to talk to about how we can use our branding and marketing experience to take your results to the next level.
Check back with us soon to avoid missing out on snippets of our print wisdom – that’s everything your brand desires from strategy to concept, production to delivery.