Postcard marketing gives your business an edge over the competition. An eye-catching, well-designed postcard can go a long way in advertising your business.
You can really excite your recipients with customized printed postcards. It’s a hugely effective way to reach your target audience and engage with them.
Postcards can be great for your branding. They are a great way to introduce your business to new customers, promote sales or holiday events, show off new products, or simply “hello” to your customers.
Postcards are one of the easiest ways to market your business.
100% Open Rate
I like to say postcards have a 100% open rate. It’s the only marketing medium that offers that.
Unlike digital marketing, they are guaranteed to land in your prospect’s mailbox. You don’t have to worry about spam filters blocking your message. Your customers can physically hold the postcard. They can save them, share them – even place them on refrigerators, so they are always in sight. They’re also easy to redeem.
Postcards reinforce your brand identity. They can make customers feel good about your company.
Do marketing postcards work?
The cost of postcard marketing is typically a fraction of the return it brings. The response rate for postcard advertising is higher than any other channel at 5.1%. Postcard advertising surpasses paid search (0.6%), online display advertising (0.2%), and social media (0.4%) in response rates. The return on investment from advertising with postcards or other physical mail is 29% – more than double that of paid search (14%) and online ads (11%).
Of course, you want to make sure you are using a properly targeted mailing list. Be as specific as you can. Match your message to the demographics on your list.
How much does a postcard cost?
Postcard marketing costs vary depending on the size of the card you are mailing, the quality of the paper, and the number of prospects in your campaign. Here’s a rough estimate, based on myDMpostcards. Figure between printing, fulfillment and postage, your cost for a 4X6 postcard is between 55 – 73 cents each. That includes being able to create and customize your artwork, using very professional formats.
A postcard is cheaper in paper, ink, production, and shipping than a letter.
Increase your response with these tips
If your postcard doesn’t stand out, nothing else you do will get noticed. For example:
- Large, bold headlines draw people in
- Bright, contrasting colors stand out
- Unique and interesting images are impossible to ignore
- Bullet points, bold text, and symbols make your message easy to read
- Use strong, easy-to-read fonts. are easy on the eyes and contribute to (instead of distracting from) your message
- Clean design with plenty of white space helps your important text and images stand out
- Make sure your offer is solid. Wishy-washy offers don’t work.
- Double check your phone number and website address
- If you are using your postcard to drive people to your website, consider using a QR code
Remember, match your message to your audience. Select the best targeted mailing list you can find. Work with a quality list company. Use a solid call to action. When you mail to the same great audience multiple times you will get your best response.