Annual marketing plans are necessary but exhaustive. The time and resources needed to develop your “next moves” for the coming year can be overwhelming. And what happens when a year’s worth of planning goes awry?
The marketing initiatives you plan to deploy 6–12 months from now may become irrelevant … Read More
Ankush Aggarwal, co-founder of Avail Finance, is the brother of Ola founder
Oreo-maker Mondelez, Nestle and PepsiCo face staff defections in Ukraine and pushback from workers in eastern Europe angered by the companies’ decisions to maintain some business in Russia, according to internal corporate communications reviewed by Reuters and interviews with six workers.
The emerging employee activism comes on top of Ukraine’s
When Meredith Schmidt joined Salesforce more than 17 years ago, her first big challenge was to make sales and finance love each other.
Schmidt, executive vice president of Salesforce Revenue Cloud, is quick to explain how Revenue Operations (RevOps) enables that love. This business-to-business (B2B) function gathers customer data into
Did you know that more than 40% of your potential customers will leave after viewing a single page?
The average bounce rate for eCommerce in 2020 and 2021 ranged from 42.5% to 44.1%. That means that
Oregon’s primary election season is in full swing, and that means a busy time for The Oregonian/OregonLive’s reporters.
One area we’ve emphasized in our coverage is campaign finance. Oregon has an unusual system for regulating political spending and contributions: There are virtually no limits, but most contributions and expenditures must
