The Coronavirus Pandemic Helped Topple J. Crew and Neiman Marcus. So Did Private Equity.

J. Crew and Neiman Marcus were each facing a host of issues before the coronavirus pandemic forced them to close their stores and eventually file for bankruptcy, including trouble adjusting to the rise of e-commerce and a lack of connection with a new generation of shoppers.

In July, a report from the Center for Popular Democracy, a progressive advocacy group in Brooklyn, said 10 of the 14 largest retail chain bankruptcies since 2012 involved companies that private equity firms had acquired.

“You need so much money to keep the stores open, so much money to keep the inventory flowing — an average department store will have 2,500 brands — you need to invest in building, you need to invest in staffing, and most P.E. firms don’t want to make investment before they start seeing the return,” said Marigay McKee, founder of MM Luxe Consulting and a former president of Saks Fifth Avenue.

J. Crew, which owns Madewell, and Neiman Marcus, which owns Bergdorf Goodman, have vowed to stay in business, but bankruptcies inevitably raise questions about what the future holds for employees, stores and vendors.

The bankruptcies have also shown how running retail companies requires a specific skill set, particularly when it comes to fashion.

Clothing is an almost entirely discretionary purchase, dependent not just on cycles within the economy but on consumer taste and the images of the brands themselves. Private equity funds often find themselves “seduced a little by the hypified names,” said Sandeep Dahiya, an associate professor of finance at Georgetown University.

Private equity has been flirting with fashion retail since at least 1987, when the Bahrain-based Investcorp began buying shares in the beleaguered family-run Italian brand Gucci, turning the loss-making company around. It cashed out in an initial public offering in 1996, setting a model for the industry and paving the way for such deals as TPG’s 1999 purchase of Bally, Permira’s 2007 acquisition of Valentino Fashion Group and the triple flip of Jimmy Choo from Equinox to Lion Capital to TowerBrook.

Carlyle acquired 48 percent of the Italian fashion brand Moncler in 2008, right as its puffer jackets exploded in popularity. It exited in 2014, the year after Moncler went public. Other private equity deals had mixed results, but Carlyle’s success — combined with a booming luxury sector, especially in Asia, and the lure of real estate embodied by store networks — enticed private equity investors. They saw retail as a cash-generating business, with management often composed of founders or families that could be shaken up and streamlined.

“Retail used to be kind of a golden goose for private equity firms, because in order for an LBO to work, the company has to be fairly mature with fairly regular cash flows,” Ms. de Fontenay said. “Under normal conditions, that’s kind of the definition of retail.”

It “works out just fine as long as the economy and sector you’re invested in continues to grow,” she added. “If the sector is shrinking, it has been bad news.”

Neiman Marcus was first taken off the market for about $5.1 billion in a 2005 leveraged buyout by TPG and Warburg Pincus. The company was then sold in 2013 to a group led by the private equity firm Ares Management and the Canada Pension Plan Investment Board in a $6 billion deal.

Steve Dennis, founder of SageBerry Consulting and a Neiman Marcus strategy executive from 2004 to 2008, said he knew of at least one firm that backed away from the price tag of the second sale “based on the significant amount of growth to justify it.”

“Anything that would take more than a trivial amount of capital and have a longer payout time doesn’t generally fit with a private equity model,” Mr. Dennis said.

Neiman Marcus filed to go public in 2015, but an I.P.O. never materialized. The company, which said in court filings that it employed about 13,200 people, including 9,500 full-time staff, has spent much of the last two years trying to restructure its roughly $5 billion in debt, on which it has paid hundreds of millions of dollars in interest. Its revenue was $4.9 billion in its last public annual report, which was for the year that ended in July 2018.

Moody’s said last May that Neiman Marcus’s debt levels had reached “unsustainable levels.”

One of Neiman Marcus’s most valuable assets — the luxury e-commerce retailer MyTheresa — was not part of the bankruptcy filing. A group of bondholders have been arguing since 2018 that MyTheresa’s assets were improperly transferred to the company’s owners, leaving little to protect holders of the company’s unsecured debt.

Marble Ridge Capital, a hedge fund that holds some of Neiman’s bonds, wrote in a public letter to the owners last month that “you have left a carcass of a company for the remaining stakeholders and have put both Neiman’s storied franchise and thousands of jobs at risk.”

Alex Yankus, a representative for Ares, declined to comment. Darryl Konynenbelt, a representative for the Canada Pension Plan Investment Board, declined to comment.

Amber Seikaly, a spokeswoman for Neiman Marcus, said that since 2014, the company had “invested over $1 billion of capital into our business,” including in new and existing stores, technology and its digital presence.

J. Crew has also faced a rocky road after its $3 billion leveraged buyout by TPG and Leonard Green & Partners in 2011. It weathered fashion missteps, management changes, quality complaints and a general identity crisis. But its debt and related expenses also ate up cash that hurt the company’s ability to reinvest in its products, supply chain and e-commerce platforms.

Americans for Financial Reform, a consumer advocacy group, estimated that J. Crew had paid more than $760 million in dividends and fees to its ownership group since 2011. Those distributions are shared with investors in funds managed by the private equity firms.

Before it began furloughs during the pandemic, J. Crew had 13,000 employees worldwide, with 4,000 full-time workers, according to court documents.

Luke Barrett, a representative for TPG, said that the bankruptcy was “a significant disappointment for everyone” and that the investment “ultimately created loss for both TPG and our investors.”

“When Covid-19 forced the closure of the company’s entire store operations, we worked quickly to modify the capital structure and create a new ownership structure that will serve the long-term interests of J. Crew, its employees and its customers,” he said.

A representative for Leonard Green declined to comment.

“One of the defenses of private equity right now is, they’re saying these are structurally declining businesses already, and, look, that is a part of it,” said Andrew Park, a senior policy analyst at Americans for Financial Reform. “But again, having to service that debt makes these businesses hard, and when you see these companies blatantly taking money away, that’s the element that has really led to criticism.”

Mr. Dahiya, the Georgetown professor, said he expected more bankruptcies from retailers backed by private equity firms given the current environment and that he thought it could potentially become a political issue.

“If there is a big retail bankruptcy or liquidation with a lot of job losses and P.E. is involved,” he said, “that would be like catnip to politicians, because retail is something that touches you and me, unlike, say, chemicals.”

Peter Eavis contributed reporting.

Contact Sapna Maheshwari at [email protected] or Vanessa Friedman at [email protected]

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