FARMINGTON/WEST HARTFORD, CT — Kelly Even has been named marketing and sponsorship director of Westfarms. In this role, Even will lead marketing and sponsorship initiatives for the mall on the Farmington-West Hartford line.
“I’m thrilled to join the Westfarms team and build upon the center’s solid foundation in Connecticut,” Even said. “The retail advertising and activation industry is more dynamic now than ever. I look forward to providing non-traditional advertising solutions to regional companies, while delivering a shopping experience that’s truly unique for our customers and tenants.”
Even will oversee the Westfarms corporate accounts and advertising deliverables to reach Westfarms’ built-in shopper audience, including Hartford HealthCare, Comcast, NBC CT, Genesis, and The Bushnell Center for the Performing Arts, to name a few. She will also create and oversee the center’s marketing and advertising plan to continue to attract customers and traffic at the retail destination.
Even brings nearly 10 years of professional marketing experience to her new position. Most recently, she served as the senior marketing sales and events manager with Parkville Market, Connecticut’s first food and entertainment hall. She developed extensive partnership programs with its advertisers and created its strategic marketing plan that attributed to its opening success and beyond.
A native of Wethersfield, Even is an avid chef at home, a graduate of Fordham University and has studied Fashion Marketing at the Istituto Europeo di Design SRL in Milan, Italy.